As you might have heard from other sources already, Madoka got its hands on the Animation Division main prize in the 15th Japan Media Arts Festival organized by the Japanese government’s Ministry of Cultural Affairs. Previous award winners in the category include such titles as Mononoke Hime (Princess Mononoke) and Sen to Chihiro Kamikakushi (Spirited Away).
What hasn’t been translated yet is the reasoning behind the award, something I decided to fix:
Reasons for award
Continued from last year, the winner of the main prize is a television series. It is highly regarded for being an anime-original concept, not a manga or novel adaptation. This ambitious work subverts the well-established concept of mahou-shoujo. It is a skillful trap that shakes the viewer’s beliefs about the genre to the very core with its critical approach.
The cute-looking creature called Kyuubey offers a contract where girls can have a wish granted in exchange for becoming magical girls and fighting against witches. The horror hidden within human ‘desire’ and the powerful emotion behind a still greater ‘miracle’… both of them are born in the human heart, like two sides of the same coin.
The anime takes full advantage of the nature of a TV show, keeping viewers guessing for a whole week after every episode. It brings the escalating clash of beliefs and the beautiful imagery accompanying it to the highest possible standard. The work is overflowing with energy coming from the desire to create something revolutionary.
We award the prize full of expectation that the work can become a catalyst to bring about a new age.
Congratulations, yet again, to the staff behind Madoka.